Portobello Fresh Food Merchants Company Profile
Rhodes Foods Australia Pty Ltd was recently incorporated with the
objective of offering a special range of quality food products to
the WA market. We place specific emphasis on good food, presentation,
consistency, and customer service. In June 2004 we acquired a family
business, trading under the family name of De Paolis Pasta Products,
and we used this as a launching pad for greater things to come.
In May 2005 we acquired two further businesses, Pasta Kitchen and
Portobello Fresh Food Merchants. This gave us greater exposure and
the critical mass required to set about our business objectives.
We have just moved into our combined premises in Malaga which has
been totally upgraded in order to provide us with the facility which
we need in order prepare and produce our food in accordance with
the highest standards possible.
In the process of consolidating the businesses we have chosen to
trade under one name, Portobello Fresh Food Merchants and this will
be effective from 1st October 2005.
We now have an excellent mix of products and markets covering fresh
and frozen pasta and meals to the, foodservice, manufacturing, and
retail sectors. We are now rationalizing and upgrading our entire
range with new product formulations and a whole new look. We always
use the best quality ingredients, adding no preservatives or artificial
colouring and our focus is on fresh, delicious, healthy food.
Portobello - Fresh Food Merchants is born out of a combination
of Western Australian family businesses. We have a high degree of
continuity of key staff members, and we have retained the values
and the passion to make our business work. We continue to treat
our customers with the same commitment and offer them the best quality
products. Our focus on prepared meals is to offer the closest we
can to a home cooked meal with the convenience of being ready to
eat.
So from humble beginnings our mission is to build on these values
and to become a force to be reckoned with in the preparation and
supply of quality pasta products and fresh ready to eat meals.
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